The 1940's makeup was based on 'Natural Beauties', with a little help of course! It was a soft feminine look and really the easiest to re-create.
The base was made up of a foundation 1 shade darker than the natural skin tone, then a powder applied over the top 1 shade lighter than the skin tone.
Rouge was applied in reds, fushia's and pinks all with pinky undertones. Apply to the apples of your cheeks and blend well.
The eye's were kept fairly neutral in tone, with a small amount of eyeliner applied to the top of the lids, remember to keep the line thin. The eyebrows were manicured to perfect arches, you can use a sharp pencil to define in either brown or black. Most importantly the eyelashes. Apply beautifully thick soft false lashes and then a brown or black mascara over the top for the old-Hollywood glamour look. The day time look the eyelashes were kept fairly natural.
the lips were kept full and soft, colours such as red's, crimson, mustards were popular. The top of the lip was slightly exaggerated.